Case Studies - Volkswagen Bank

Volkswagen Bank Ireland is responsible for coordinating the worldwide financial services activities of the Volkswagen Group and has been providing innovative and market leading car finance solutions to the Irish market since 2008, in conjunction with the Volkswagen Group Ireland brands which include Volkswagen, Audi, SKODA, SEAT and Volkswagen Commercial Vehicles.


  • Location - Dublin, Ireland
  • Industry - Finance, Auto
  • Solution - Custom Sales Cloud & Community Cloud application

Make PCP/HP end-of-term contract renewal Opportunities available to the VWBI dealer group to empower them to proactivity sell new Cars/Finance to current VWBI Customers.

Challenge

The main challenge was to provide a solution that allowed VW Bank Ireland to manage and push sales and contract renewal Opportunities to the VWBI Dealer Network.

The key business objective was to provide an online community for the network of VWBI Community Dealer Business Managers. This community is the user interface that the Dealer network relates to when dealing with VWBI.

Through this community, VWBI can manage and push PCP/HP end-of-term contract renewal Opportunities to the VWBI dealer group to empower them to proactivity sell new Cars/Finance to current VWBI Customers.

VWBI required a solution that provides a modern, seamless digital experience for VWBI dealers to manage their Opportunity pipeline.

Solution

Pexlify worked closely with the VWBI team to create a custom Sales Cloud solution that would allow VWBI to manage opportunities being pushed to their Dealer Network.

Pexlify developed a custom Lightning Community that allows the Dealer Network to access and manage their contract renewal opportunities, with the look and feel that matched company branding. The Community experience was tailored for each individual user, as per the brand(s) which they dealt with.

Using a component directly on the home page of the Community, VWBI has the ability to publish brand and dealer specific News records to Community users.

The solution also enabled CRM administrators to upload and update data relating to opportunities, while allowing account managers to easily manage opportunities.

Results

As one of Pexlify’s most complex and rewarding projects, we delivered a multi-cloud Sales and Partner Community solution that:

Exceeded expectations - Delivered and surpassed on the business goals defined in the Business Case.

Stakeholder confidence - Proved the Salesforce Platform strategically was the right choice. Phase 2 in progress to further expand the solution.