What a whirlwind last week was! Not only were we acquired by Merkle on Wednesday but it was also our first time attending Salesforce World tour London as a sponsor.
I’ve had the privilege of attending Salesforce World Tour London before. It is always a great opportunity to learn more about the latest innovations in the Salesforce ecosystem and meet some great people. However, after being on hiatus for 2 yrs, it was just great to be out and about again meeting new prospects, clients, partners and our friends in the Salesforce Eco-System.
On the day and part of Corporate Social Responsibility & Sustainability initiatives, we ran our ‘Pledge and Plant with Pexlify” campaign. For any person who visited our stand, once they entered their details we will plant a tree in their name. It was a great success and thanks to everyone who dropped by.
As we were mostly working the stand, it was hard to get out and about to visit a lot of the break sessions, however, I was able to attend the main Keynote. Here are some of my key takeaways:
Net Zero Cloud
Salesforce also showcased sustainability as a core company value, joining its values of trust, customer success, innovation, and equality.
Salesforce is also making Net Zero Cloud 2.0 — a solution that tracks greenhouse gas emissions — available globally.
The new climate solutions platform includes a number of tools and capabilities that enable companies to measure their impact on the environment and take action to reduce it.
Net Zero Cloud 2.0 includes a comprehensive set of environmental metrics and management tools for cloud service providers that track and measure carbon emissions at scale for customers running on the Salesforce platform
Greenhouse Gas Emissions Analytics is an analytics platform that helps clients identify opportunities for reducing their carbon footprint by providing insights into how they use energy within their data centers and cloud environments
Eco-elements provide a set of tools designed to help organizations reduce the energy consumption of their applications by up to 50 per cent.
They also played their Matthew McConaughey Super Bowl video (which I love) that puts a real focus on saving the plant rather than spending billions trying to reach Mars.
NFT Cloud
Salesforce announced the launch of NFT Cloud, a blockchain-based platform that allows companies to create digital assets and build communities around them. It allows companies to issue digital assets, such as virtual goods and loyalty points, which can be sold or traded by users.
The company said its goal with NFT Cloud is for customers to drive an entirely new breed of communities -- a shift from being a customer to an audience, and now to a true community due to the element of ownership. Salesforce has thought this through carefully. NFT Cloud will go to market with trust and sustainability, two of Salesforce's core values, by design.
Slack and the Digital HQ
Since Salesforce's acquisition of Slack, it recently announced that it has developed a digital HQ with Slack where employees, partners and customers can collaborate on projects.
The platform was developed using Slack’s robust APIs to integrate other tools, such as Google Docs, Dropbox, Box, Trello, Github and more. The company says that it plans to continue adding more integrations in the future.
Salesforce claims that it has seen an increase in productivity since implementing Slack into its workflow. In addition, employees have reported feeling less stressed because they are able to communicate more efficiently with each other across different time zones; which results in better decision-making processes for the entire business unit.
Slack had a big presence at the event and one can start to how important the platform is becoming.
Wrap-up
Well, that’s it for another year. We are already getting excited about Dreamforce coming up and looking forward to seeing lots of new and old friends at many more events in the near future as we gradually get back to normal.
