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Fuel For Thought

Our expert team draw on their unrivalled knowledge across multiple disciplines to inform you of industry news, as well as new ways to empower your organisation.

Salesforce to SAP event-driven integration with MuleSoft

To support various business processes, many organisations make use of a variety of systems and technologies. With our clients, we see this phenomenon: despite their best intentions, many companies end up isolating the tools and systems they depend on to support innovation and process automation. In order to create even further automation and efficiencies, companies also need to integrate and connect all of their tech stack to get more value out of each system they have

Salesforce Genie

Salesforce Genie is one of Salesforce's most important new innovations. It lays the groundwork for highly customized, real-time client experiences. For many companies, data is still being duplicated and stored in silos despite the widespread use of new technologies. Genie is here to change that.

Accelerate into the fast lane with Salesforce Automotive Cloud

A transformation is taking place in the automotive industry. Today, 75% of consumers want to purchase their next car online. In order to remain competitive in the long run, established players must use technology to reinvent themselves. Colm discusses accelerating into the fast lane with Salesforce Automotive Cloud.

Future of Asset Management: Technology vs. Brand

When you think of the contributing factors toward a company’s growth, do you automatically think of "technology" or "brand"’? In this post, we’ll look at the role each of the above plays and how vital they’ll be for the future of the investment management industry.

How Financial institutions can better serve clients with Commerce Cloud capabilities.

This Salesforce functionality, which became available in 2016 as a result of an acquisition, forms the basis of a full end-to-end e-commerce platform. Commerce Cloud can ensure customers have the best possible experience when making purchases of goods and services, whether they are done online or in actual stores.

Dreamforce 2022

Dreamforce '22 is next week! Here are some tips for anyone attending, in person or virtually!

Salesforce Discovery and Prototyping: Understanding your Business-Specific Demands

There is no doubt that the current business world is competitive, with companies competing fiercely to offer superior consumer experiences in the digital era. In this post, we want to provide an outline of the steps we take to understand your unique business requirements within a short time frame.

Enhanced Domains Update

Today we're discussing the upcoming Enhanced Domains update. This article aims to condense all the information you may need on the new update, making it easier to understand and explain to customers what it is going to mean for their Salesforce Orgs.

Integrating an external Document Management System with Salesforce

Different Salesforce editions include anywhere between 1GB to 20MB of file storage. Many organisations find themselves using a separate Document Management System (DMS) to store and manage documents related to their Salesforce records. In this post, we will look at four DMSs that are popular among our clients - SharePoint, Dropbox, Box, and Google Drive.

Searching for a German/ DACH Salesforce Partner: Find the right path to Success

Salesforce is growing its customer base in Germany as businesses look for a strategic partner to support their future digital transformation programs. The Salesforce partner ecosystem in Germany and DACH area is growing fast. That's why it is crucial to take a systematic approach when considering working with a partner.

Winter ‘23 Release Timeline and Information

Everything you need to know about Salesforce Winter '23 release so far.

Why financial firms should use Salesforce for customer and broker portals

The buzzwords you keep on hearing today revolve around creating tailored customer experiences to satisfy the needs of those ever-changing customer expectations. Whether you’re an Insurance Company, Bank, Lender, or Investment Manager, you know that having a front-end for customers, brokers, institutional investors or any third party to log into has become paramount to offering an exciting and compelling proposition for your business.

How Companies in the Insurance Industry are Using Salesforce

Salesforce is one of the most powerful tools to help insurance companies grow. The platform allows insurance companies to digitise and streamline their processes and operations. It’s a complete digital solution to help insurance providers manage their business more efficiently, improve the customer experience, and stay ahead of the competition.

Salesforce World Tour London

It is always a great opportunity to learn more about the latest innovations in the Salesforce ecosystem and meet some great people. Here's Colm's recap of World Tour London 2022.

Pexlify has been acquired by Merkle.

The Pexlify team are excited to share the news that we have been acquired by customer experience management company, Merkle.

Enforce API Design best practices with MuleSoft Anypoint API Governance

The API is one of the most common means through which many developers interact with data. Therefore, an API design should be well-organized, consistent, and intuitive. The developer’s experience is one of the most important metrics in measuring the quality of an API. If the API design is not clear and difficult to understand, the chances it will be consumed are minimal.

The Perspective Podcast ep_7 - How to get more value from your Salesforce Managed Support Services (Enda Mullaney - Pexlify)

In this episode, Colm Barry is joined by Enda Mullaney, Head of Support Services at Pexlify. Colm and Enda discuss why companies use Manage Support Services and how a partner can help them extract more value from their Salesforce investment.

What Is Salesforce B2B Commerce Cloud And How Can It Drive Value For Companies?

In the B2B industry, trust between buyers and sellers is imperative. Commerce Cloud provides valuable e-commerce solutions to every type of organisation. Companies purchase Commerce Cloud to optimise their e-commerce websites.

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